PREMIER COSMETIC SOLUTIONS

Premier Cosmetic Solutions by Lorraine is a boutique beauty clinic specialising in permanent makeup procedures. Based on the Gold Coast and subsequently in the UK, owner and founder Lorraine is highly regarded in the industry thanks to her experience and skills.

Challenge

Premier Cosmetic Solutions chose SagaSocial as their socia media agency to get assistance with paid advertising, social media management and content creation in order to increase platform engagement, drive brand awareness and generate new bookings.

Solution

We began by delving deep into the business and analysed past social media activity, performance, competitors, the audience and overall industry landscape in order to develop a content strategy. We then created strategic content based on insights and findings and launched advertising campaigns in order to grow customer lists and generating leads and bookings.

TOP RESULTS

700% return on ad spend

250+ new messages and leads

Fully booked for over a month

Thanks to our strategic and unique content creation, we were able to significantly increase organic audience engagement and following.

Furthermore, our highly-optimised and successful facebook ad campaign resulted in over $11,000 AUD worth of new bookings over just 6 weeks, a return on ad spend of 700% and over 400 new facebook page likes, to the client’s delight.

MIGOLDCOAST

MiGoldCoast is a comprehensive online guide for tourists and locals on the Gold Coast, boasting over 45k followers combined on their social media platforms. They focus on providing value, sharing local tips and run popular giveaways each month.

Challenge

MiGoldCoast’s social engagement and results had started to gradually drop. SagaSocial was approached to breathe new life into their social media platforms and create new strategies to  enhance brand awareness and elevate business growth.

Solution

After a thorough evaluation of previous posts and results, SagaSocial created a content strategy which amongst other things communicated MiGoldCoast’s slogan “Something for everyone”.  We also launched several ad campaigns to drive brand awareness and growth, and implemented a new email marketing strategy in order to capture their large audience on an internal email list. We also focused heavily on community management in order to increase engagement rates.

TOP RESULTS

174% increased comments

166% increased organic reach

70% increased post likes

We ensured the content we created and curated was highly relevant and inspirational to the brand’s target audience, which resulted in a substantial increase in platform engagement on both Instagram and Facebook. Our other focus was to engage in personalised conversations to create a community-feel where people wanted to participate. 

ALMA OUTDOOR

Alma Outdoor is a Sydney-based outdoor furniture online retailer offering a wide range of elegant, high quality outdoor furniture and products.

Challenge

As a newly established business, Alma Outdoor needed our assistance to build their social media presence from scratch. They wanted to reach the right audience with posts that created interest and drove clicks and awareness.

Solution

Using brand specifications and audience demographic details, we created a thorough strategy and visual guidelines specifically for Facebook and Instagram. We particularly focused on authentic and storytelling type of content, to create a personable but professional feel.

TOP RESULTS

x25 ROAS on re-targeting campaign

230% increased followers

2100% increased post engagement

Through highly targeted and organic follow-growth methods the Instagram account has started building a loyal and engaged following. Our consistent community management work has resulted in post likes increasing significantly.

We also assisted Alma Outdoor with their social advertising campaigns, particularly their retargeting campaign which we audited, refined and optimised, resulting in their ROAS (return on ad spend) going from x0 to x25.

TESORO JEWELLERY

Founded in 1973, Tesoro Jewellery is a luxury Italian jewellery brand based in Melbourne that’s on a mission to constantly stretch the boundaries of design. Their focus is on creating unique and defined jewellery collections in silver and gold for quality-minded, contemporary women.

Challenge

Tesoro Jewellery needed assistance with their social media management, content creation and social advertising campaigns. They had an inventory of stunning products, but a limited amount of suitable product photography. Furthermore, their previous ad campaigns had resulted in at best mediocre results.

Solution

SagaSocial was tasked with creating paid and organic campaigns that reflected the elegance, authenticity and uniqueness of the brand. We created sophisticated digital graphics showcasing the jewellery collections, that drove audience conversation, engagement and sales. 

TOP RESULTS

600% return on ad spend

280% increased post likes

Our social advertising campaigns proved successful with one resulting in over 600% return on ad spend. Our content creation and curation was a strategic mix of product photography, custom made graphics, influencer-curated content as well as inspirational Italy images, resulting in a brilliant increase in social media engagement.

CHARLOTTE MARIE CARE & BEAUTY

Based in Coogee Sydney, Charlotte Marie Care & Beauty is a boutique beauty salon offering professional and high quality treatments.

Challenge

Charlotte Marie had a limited social media presence with previous sparse and inconsistent activity. 

Solution

SagaSocial was appointed to assist with increasing social media activity, engagement and followers.

TOP RESULTS

330% increased post likes

150% increased reach

We focused on creating interesting, engaging and educational content with a personal touch, in order to build trust and elevate Charlotte Marie’s social media presence. As a result, both engagement and overall reach was significantly increased and generated new customer conversations.