Our Story
\
Our Story
Once upon a time…
… An idea was born from a love of social media and the desire to make a real difference in other people’s lives. Specifically, the lives of other business owners.
Established in 2018, we are a boutique agency who are tremendously passionate about helping small to medium businesses grow through social media.
We believe in excellence, living with purpose and creating something meaningful. That’s why we specialise primarily in working with premium businesses in the high-end space, who share these values.
As an agency focusing on the premium sector, you can be sure in the knowledge that we know the landscape of high-end social media marketing and understand the quality and refinement that premium brands demand.
We pride ourselves on taking a sophisticated, bespoke and strategic approach to social media for our clients.

/ˈsɑːgə/ noun
Saga: an epic story told in chapters.
The word saga is an Old Norse word that originated in Scandinavia in the Middle Ages. During those times, a saga typically involved a hero on a legendary journey or quest.

Our owner’s saga
…This company is really about you, not me – but just so you can get to know me a bit better, I’ll share a little about my own story.
I was born in Sweden on a beautiful spring Sunday but have spent most of my adult life in Australia, a country I fell in love with as soon as I arrived at the shore. I’m in my element anytime I am in nature, or paradoxically, in front of a computer screen.
I’ve lived and breathed social media since the dawn of its day over 15 years ago, and have worked professionally with it for several years. Why do I have such passion for social media? Because I’ve experienced the power of it myself first hand and have seen how it can literally transform lives, including my own.
Social media gives people, businesses and brands from all walks of life a voice, and an invaluable opportunity to connect with nearly anyone, anywhere, at any time.
And that, in my opinion, is pretty amazing.
“Great stories happen to those that can tell them”
We believe in storytelling
As you may have figured out from our name, we are really passionate about social media storytelling.
Why? Because telling stories is a foundational human experience that not only unites us but also drives stronger, deeper connections. From the earliest recorded history, storytelling was a method used by cavemen to communicate, share, educate and connect.
By sharing your story on social media, we are able to elevate the meaning of your brand and better solidify how it fits into your customers’ lives.
In short, storytelling enables your business to develop a deep and meaningful connection with your audience. And that’s why it’s so powerful.


Once upon a time…
… An idea was born from a love of social media and the desire to make a real difference in other people’s lives. Specifically, the lives of other business owners.
Established in 2018, we are a boutique agency who are tremendously passionate about helping small to medium businesses grow through social media.
We believe in excellence, true purpose and creating something meaningful. That’s why we specialise in working primarily with premium businesses who share these values.
As an agency focusing in the premium sector, you can be sure in the knowledge that we know the landscape of high-end social media marketing and understand the quality and refinement that premium brands demand.
We pride ourselves on taking a sophisticated, bespoke and strategic approach to social media for our clients.
/ˈsɑːgə/ noun
Saga: an epic story told in chapters
The word saga is an Old Norse word that originated in Scandinavia in the Middle Ages. During those times, a saga typically involved a hero on a legendary journey or quest.

Our owner’s saga
This company is really about you, not me – but just so you can get to know me a bit better, I’ll share a little about my own story.
I was born in Sweden on a beautiful spring Sunday but have spent most of my adult life in Australia, a country I fell in love with as soon as I arrived at the shore. I’m in my element anytime I am in nature, or paradoxically, in front of a computer screen.
I’ve lived and breathed social media since the dawn of its day over 15 years ago, and have worked professionally with it for several years. Why do I have such passion for social media? Because I’ve experienced the power of it myself first hand and have seen how it can literally transform lives, including my own.
Social media gives people, businesses and brands from all walks of life a voice, and an invaluable opportunity to connect with nearly anyone, anywhere, at any time.
And that, in my opinion, is pretty amazing.

We believe in storytelling.
As you may have figured out from our name, we are really passionate about social media storytelling.
Why? Because telling stories is a foundational human experience that not only unites us but also drives stronger, deeper connections. From the earliest recorded history, storytelling was a method used by cavemen to communicate, share, educate and connect.
By sharing your story on social media, we are able to elevate the meaning of your brand and better solidify how it fits into your customers’ lives.
In short, storytelling enables your business to develop a deep and meaningful connection with your audience. And that’s why it’s so powerful.
Our core values
Our values are our north star, they guide our decisions, actions and how we as a social media agency work. Our commitment to you is to be a partner that goes above and beyond to make sure we have a great experience together and that the results we achieve are exceptional.

INTEGRITY
We do what we say and say what we do. Our communicative and transparent working style means we are an agency you can trust.

PASSION
Passion marks everything that we do. We put our heart into our work and create, evaluate and innovate with enthusiasm.

TRUST
We build strong bonds of trust with our clients through transparency, sharing openly and always giving sound advice.

QUALITY
What we do, we do well. We produce work that we are proud to stand behind and we over-deliver whenever possible.

RESULTS
We like to have fun with our work, but we’re very serious about results. We set high expectations, and make them happen.
Our core values
Our values are our north star, they guide our decisions, actions and how we as a social media agency work. Our commitment to you is to be a partner that goes above and beyond to make sure we have a great experience together and that the results we achieve are exceptional.

INTEGRITY
We do what we say and say what we do. Our communicative and transparent working style means we are an agency you can trust.

PASSION
Passion marks everything that we do. We put our heart into our work and create, evaluate and innovate with enthusiasm.

TRUST
We build strong bonds of trust with our clients through transparency, sharing openly and always giving sound advice.

RESULTS
We like to have fun with our work, but we’re very serious about results. We set high expectations, and make them happen.

QUALITY
What we do, we do well. We produce work that we are proud to stand behind and we over-deliver whenever possible.